01This month · to date
Overview
Everything moving through the product — acquisition, activation, revenue, and the support load carrying it.
Daily active users
3,858
Monthly recurring revenue
$75.0k
New signups
329
Monthly churn
2.3%
§ 01
Headline
The three numbers we brief the team onEvents tracked · month to datevs. last month
Onboarding activationActivated of signed-up
3,980 of 6,420 new users reached the activation milestone.
Alerts adoptionActive accounts
§ 02
Flow
Where growth is really coming fromSignups vs. churnWeekly · net users
Net user growth held positive every week this quarter — the widening gap is churn falling faster than signups slowed.
Activation rateOn its signup volume
Rate is climbing even as volume rises — the onboarding changes are holding up under load.
§ 03
Friction
What slows new users, and the load it createsOnboarding drop-offWhy new users churn
The top three reasons account for most of all drop-off — fix time-to-value first.
Support backlogOpen tickets · 3 weeks
Backlog crossed the capacity line for four days after the launch spike, now draining.
§ 04
Revenue & reach
The goal line, and where sessions originateQuarterly MRR goalTarget $90k
Traffic sourcesNew sessions
§ 05
Rhythm
Daily active users, week by weekDaily active usersLast 20 weeks