PulseExperiments
Last 30 days
04Growth · testing

Experiments

Every bet we're running, read honestly — the overlap is the answer, and the uncertainty is on the chart.

Will we hit the Q4 target?Target $780k MRR
Q4 MRR forecast with an 80% prediction band against the target796

The median projection lands just above target, but the 80% band still straddles it — we clear Q4 only if expansion holds. Not a lock.

§ 01

Running experiments

Control vs. variant · distribution, not a single number

Guided onboarding checklist

A step-by-step checklist lifts activation.

shipped
Guided onboarding checklist: control versus variant, % activatedControlVariant+7%

Sticky upgrade nudge

An in-app nudge lifts trial→paid conversion.

running
Sticky upgrade nudge: control versus variant, % convertedControlVariant+8%

Simplified pricing page

Fewer plans reduce checkout drop-off.

inconclusive
Simplified pricing page: control versus variant, % checkoutControlVariant+2%
§ 02

Ship decision

The perf fix, and the odds it's real
Page load timeBefore vs. after the fix · ms
Page-load time distribution, before and after the perf fix-787

The whole distribution moved left — a ~820ms median shift, not a mean nudged by outliers. That's a real win.

Activation upliftPosterior · will it beat zero?
Posterior draws of the activation uplift versus the break-even line19 in 20

Count the dots past zero: roughly 19 in 20 draws show a positive uplift. Strong evidence to ship.