03Product usage
Engagement
What people do after they sign up — which features win, how cohorts retain, and where the system strains.
Feature adoptionWeekly active · 16 weeks
DashboardsAlertsReports
Cohort retentionvs. industry benchmark
§ 01
Feature rank
Position by weekly active · last 8 weeksDashboards
Alerts
Reports
API
Exports
Integrations
Dashboards has held #1 all quarter; Alerts overtook Reports in week 3 and hasn't given the spot back.
§ 02
Under load
Where the system strains when usage climbsAPI p95 latencyHourly · milliseconds
Two readings breached the ±3σ control band during the 09:00 deploy — inside the 200ms SLO, but worth a look.
Error ratePercent · stepped after deploy
A bad deploy stepped the baseline error rate from ~0.8% to ~1.9%. The regime shift is the story, not any single spike.
§ 03
Who stays
Retention by cohort, and usage per featureRetention cohortsMonthly · % still active
The April cohort retains best at equal maturity — it landed just after the guided onboarding shipped.
Feature usageWeekly, per feature
Dashboards
4,020Alerts
2,030Reports
1,280Exports
700API calls
26,200Integrations
271